Some interesting articles about luxury apartments and how they are being marketed. In the “olden days”, these prime properties were eagerly awaited; units were snapped up prior to the general opening and waiting lists ensued. Obviously those days are over – not only is the economy working against high-end properties, there is now a glut of these luxury high-rises on the market and not enough renters.
Well the units still have to be rented. Some companies choose to use the glitzy coming-out party, highlighting the fantasy of what these luxury units bring to prospective renters. Other property groups have to choose another route: turning over management of an apartment building to a separate company.
It will interesting to learn the results of both marketing methods down the road.
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